Home

What We Offer Small Businesses

What Others are Saying

Newspaper Consulting

Contact Us

 


Newspaper Consulting

 

Advertising and Promotion
• Development of new promotional ideas that work
• Training of sales staff to be more effective
• Working with community organizations to develop new products
• Designing creative ads; writing more effective headlines, copy
• Developing an annual promotional calendar

Subscription and Readership
• Development of readership survey
• Development of subscription campaigns that add readers
• Analysis of subscription list to determine market penetration

News and Editorial
• Designing effective front, inside pages
• Improving headlines, leads, editing
• Taking and using photos that tell significant stories

Business Management
• Establishing specific sales goals
• Developing new niche products
• Developing alliances with retail accounts, organizations
• Improving cash flow