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Newspaper Consulting

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Newspaper Consulting


Advertising and Promotion
• Development of new promotional ideas that work
• Training of sales staff to be more effective
• Working with community organizations to develop new products
• Designing creative ads; writing more effective headlines, copy
• Developing an annual promotional calendar

Subscription and Readership
• Development of readership survey
• Development of subscription campaigns that add readers
• Analysis of subscription list to determine market penetration

News and Editorial
• Designing effective front, inside pages
• Improving headlines, leads, editing
• Taking and using photos that tell significant stories

Business Management
• Establishing specific sales goals
• Developing new niche products
• Developing alliances with retail accounts, organizations
• Improving cash flow